KWKW

KWKW
Broadcast areaGreater Los Angeles
Frequency1330 kHz
BrandingLa Primera 1330 AM
Programming
LanguageSpanish
FormatTalk radio with sports
AffiliationsTUDN Radio
Ownership
Owner
History
First air date
March 22, 1922 (1922-03-22)
Former call signs
  • KJS (1922–1925)
  • KTBI (1925–1931)
  • KFAC (1931–1989)
Former frequencies
  • 830 kHz (1922–1925)
  • 1020 kHz (1925–1927)
  • 1040 kHz (1927–1928)
  • 1090 kHz (1928–1929)
  • 1300 kHz (1929–1941)
Call sign meaning
Carried over from the former KWKW (1300 AM) in Pasadena; now KAZN
Technical information
Licensing authority
FCC
Facility ID38454
ClassB
Power5,000 watts
Transmitter coordinates
34°01′10″N 118°20′44″W / 34.01944°N 118.34556°W / 34.01944; -118.34556
Translator100.7 K264CQ (Los Angeles)
Links
Public license information
WebcastListen live
Websitewww.tuligaradio.com

KWKW (1330 AM) is a Spanish-language commercial radio station licensed to Los Angeles, California, United States, featuring a talk format with sports play-by-play known as "La Primera 1330 AM". Owned by Lotus Communications, the station serves Greater Los Angeles and much of surrounding Southern California. The studios for KWKW are located in the Los Angeles Hollywood Hills neighborhood, while the station transmitter is located in the nearby Crenshaw District, shared with KABC (790 AM) and KFOX (1650 AM). In addition to a standard analog transmission, KWKW's programming is streamed online and relayed over low-power translator K264CQ (100.7 FM).

This station was launched as KJS by the Bible Institute of Los Angeles in 1922, renamed KTBI in 1925, and is the oldest surviving radio station in the United States to be built and signed on by a religious institution. The onset of the Great Depression led KTBI to be sold to a group led by Errett Lobban Cord in 1931, who rechristened it KFAC; Cord became sole owner the following year. With no network affiliation, KFAC featured popular local programs including the children's show "Whoa Bill" Club, and was a career stepping stone for multiple Hollywood celebrities and actors. Throughout the 1940s, KFAC gradually adopted fine arts and classical music programming on a full-time basis, becoming one of the first radio stations in the United States to do so. As a classical station, KFAC boasted an airstaff with unprecedented stability and continuity including announcers Carl Princi and Fred Crane, and possessed the largest classical music library of its kind west of the Mississippi. The nightly Gas Company Evening Concert debuted in 1940 and ran continuously for nearly 49 years, 43 of those years with Thomas Cassidy as the sole host. KFAC's core airstaff was itself unchanged between 1953 and 1983.

Cord sold KFAC and FM adjunct KFAC-FM (92.3) to former Cleveland, Ohio, mayor Ray T. Miller in 1962. Following Miller's 1966 death, Atlantic States Industries (ASI) purchased the two stations after successfully petitioning the Federal Communications Commission for a waiver to their FM Non-Duplication Rule. ASI continued to own KFAC until 1987, when subsequent ownership dismissed the majority of the tenured airstaff and cancelled most specialty programming in a controversial attempt to modernize. By the time of their separate sales and format changes in 1989, KFAC and KFAC-FM were two of only 41 stations—out of 9,000 commercial U.S. radio stations in operation—that played classical music. The New York Times eulogized KFAC as "a staple of Los Angeles's cultural life for 58 years".

KWKW itself is Southern California's oldest Spanish language radio station, having launched in 1941 at 1430 AM and moving to 1300 AM in 1950, and has been under Lotus ownership since 1962. KWKW's regional Mexican format and call sign moved to 1330 AM from 1300 AM in 1989 following Lotus' acquisition of the former and sale of the latter. Spanish-language broadcasts of the Los Angeles Dodgers, narrated by Jaime Jarrín, carried over to 1330 AM and were a KWKW staple until 2008. KWKW added the Los Angeles Lakers in 1996, a partnership that helped significantly boost the team's visibility in Los Angeles's Hispanic community; the Lakers continued to be with KWKW through 2025. KWKW dropped all music programming in 1997 in favor of talk radio, then flipped to sports radio in 2005 as an ESPN Deportes Radio affiliate, and switched to TUDN Radio in 2019. KWKW is currently the Spanish language flagship for multiple Los Angeles professional sports franchises including the Rams, Clippers, Kings, Angels and the LA Galaxy. From 2000 to 2025, KTMZ in Pomona simulcast KWKW full-time for the eastern portions of the market.