Johnny Morris (businessman)

Johnny Morris
Morris in 2013
Born1948 (age 77–78)
Springfield, Missouri, US
EducationDrury University
OccupationsFounder, majority owner, and CEO, Bass Pro Shops
SpouseJeanie
Children4

John L. Morris (born 1948) is an American billionaire businessman, and the founder, majority owner, and CEO of Bass Pro Shops, a hunting and fishing retail chain in the US and Canada. As of December 2025, his net worth was estimated at US$8.4 billion. He also owns White River Marine Group, Top of the Rock, Big Cedar Lodge, and Cabela's.

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