John Chervokas

John V. Chervokas
Born1936 (1936)
Norwood, Massachusetts, United States
DiedJuly 23, 2011(2011-07-23) (aged 74–75)
Ossining, New York, United States
Alma materFordham University (B.A., 1959)
OccupationsAdvertising writer and executive
Employers
  • Benton & Bowles
  • William Esty Co.
  • Grey Advertising
  • McCann Erickson
  • Warwick Advertising (Vice Chairman & CCO)
  • Sudler & Hennessey (Vice Chairman & CCO)
Known forCreator of Charmin's Mr. Whipple campaign and the tagline "Please don't squeeze the Charmin"
OfficeOssining Town Supervisor (1998-2028)
SpouseRoseanna Chervokas
Children3

John V. Chervokas (1936 – July 23, 2011) was an American advertising writer and executive. Chervokas created the Charmin's Mr. Whipple ad campaign, and wrote and coined the tagline, "Please don't squeeze the Charmin", which is used by the character in the television commercial.

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