Jeff Valdez

Jeff Valdez (born January 31, 1956) is an American producer, writer, and studio executive in shaping Latino programming in English-language media. Considered a leading figure in the early development of this genre, Valdez helped bring Latino stories and voices to a broader American audience.

He co-founded SiTV (now known as Fuse), the first national cable network in the U.S. that was both owned and operated by Latinos. Among his notable creative achievements, Valdez is credited as writer, director, and creator of the hit family comedy The Brothers García, which aired from 2000 to 2004. He is the creator of the Latino Laugh Festival in 1997, a platform that showcased stand-up comedy by Latino performers.

In 2003, Valdez launched Sí TV, a new nationwide English-language cable channel targeting Latino audiences. A few years later, in 2007, he joined the board of Maya Entertainment, a company focused on producing Latino-themed films primarily in English. Valdez later founded New Cadence Productions, a company that continues to focus on Latino storytelling, and has produced the HA Comedy Festival in 2020 and The Brothers Garcia reboot, The Garcias, in 2022.

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