James Michael Lafferty

James Michael Lafferty (born 1963) is an American business executive and athletics coach. He served as the Chief Executive Officer of Fine Hygienic Holding from 2018 to 2025 and previously held regional CEO positions at Procter & Gamble, The Coca-Cola Company and British American Tobacco.

He was included in Forbes Middle East's Top 100 CEOs four times, most recently in 2023 and 2024.

Lafferty serves on the board and faculty of the Medical Wellness Association, a U.S.-based professional organization for wellness and preventive health.

Lafferty has served as a part-time journalist. He has written over 100 opinion and lifestyle columns for The Philippine Star, one of the Philippines' leading national newspapers.

Finally, Lafferty has had a life-long engagement in the sports world, both as a competitive athlete and as a coach of Olympic-level athletes, detailed below.