Jadranska straža (magazine)

Jadranska straža (lit. 'Adriatic Guard' or 'Adriatic Sentinel') was the official publication of the Jadranska straža organisation. The publication's full title was Jadranska straža – Glasnik udruženja Jadranska straža (lit. 'Adriatic Guard – Courier of Adriatic Guard Association'), but it was commonly referred to using the abbreviated title. The first issue was published under the title Jadranska straža – Službeno ilustrovano glasilo Jadranske straže – Centrale u Splitu (lit. 'Adriatic Guard – Official Illustrated Courier of the Adriatic Guard – Split Central Office').

The journal was published from 1923 until 1941 in Split, to promote strategic orientation of the Kingdom of Yugoslavia to the Adriatic Sea region. Jadranska straža published news, popular science, and literary texts on a variety of subjects. The journal employed rhetoric resembling the style of Italian fascist publications and promoted the country's official ideology of integral Yugoslavism. The journal praised the House of Karađorđević and especially King Alexander, hoping the king would ensure fulfilment of the objectives of the Jadranska straža organisation. The journal remained supportive of the king's role in the national politics even though it would criticise his government at times. In that vein, the journal welcomed king's 1929 proclamation of the 6 January Dictatorship. Ultimately, the association's leadership and the journal became disillusioned and gradually shifted their support to the Croatian Peasant Party. In its final years the publisher and the journal gradually shifted their focus from pan-Yugoslav to regional, Dalmatian and Croatian topics.