Jacksonville Landing

The Jacksonville Landing
Southeast view of the Jacksonville Landing, c. July 2016
LocationJacksonville, Florida, United States
Coordinates30°19′30″N 81°39′35″W / 30.3250°N 81.6598°W / 30.3250; -81.6598
Address2 W. Independent Drive, 32202
Opening dateJune 25, 1987 (June 25, 1987)
Closing dateMay 31, 2019 (May 31, 2019) (last remaining tenants)
July 5, 2019 (July 5, 2019) (mall interior)
DemolishedOctober 8, 2019–January 2020
DeveloperThe Rouse Co. (Rouse-Jacksonville, Inc.)
ManagementCity of Jacksonville
OwnerCity of Jacksonville
ArchitectBenjamin Thompson and Associates, Inc. and Hans Strauch
Stores and services65+ (at peak)
~0 as of July 2019
Floor area126,000 square feet (11,700 m2)
Floors2
Websitejacksonvillelanding.com (2013 Wayback Machine archive)
Building details
The iconic Friendship Fountain and the Jacksonville Landing at night in May 2018
General information
StatusDefunct; redeveloped as Riverfront Plaza
TypeFestival marketplace (1987–1991)
Shopping mall (1991–2019)
Construction startedMay 1986 (May 1986)
Completed1987

The Jacksonville Landing (informally The Landing) was a horseshoe-shaped festival marketplace in Downtown Jacksonville, Florida that combined an open-air environment with an enclosed shopping mall, at the intersection of Independent Drive and Laura Street, along the Jacksonville Riverwalk. It was developed by The Rouse Company for $37.5 million and opened in 1987.

The 126,000 square feet (11,706 m2) center was comparable to New York City's South Street Seaport Festival Marketplace, Baltimore's Harborplace, Boston's Faneuil Hall Marketplace, and Miami's Bayside Marketplace (which was also in Florida and opened two months before the Landing) all developed by Rouse. Jacksonville Landing was the last festival marketplace developed by The Rouse Company from scratch before they discontinued the concept in 1987 and shifted exclusively to renovating existing structures into festival marketplaces and developing mixed-use centers.

Following three decades of high vacancies (1991–2019), ownership mismanagement (2018–2019), and a general decline of the "festival marketplace" model, the Landing struggled inevitably as a premier shopping center. The facility closed its doors after July 4th celebrations, and demolition began on October 8, 2019. The site today is now urban green space, known as Riverfront Plaza (informally The Lawnding), at 333 Jacksonville Landing, the address being named after the former mall.