Itachi Uchiha

Itachi Uchiha (うちは イタチ, Uchiha Itachi) is a fictional character in the Naruto manga and anime series created by Masashi Kishimoto. Itachi is the older brother of Sasuke Uchiha and is responsible for wiping all the members of their clan, sparing only his younger brother. He appears as an antagonist working with the criminal organization Akatsuki and serves as a primary adversary to Sasuke throughout the series.

During the second part of the manga, Itachi becomes involved in Akatsuki's attacks on ninja possessing tailed-beast creatures until facing Sasuke in a one-on-one battle. Although Itachi perishes during the final duel, it is later revealed that he had been ordered by Konoha leadership to eliminate his clan to prevent a coup d'état, accepting the mission in exchange for Sasuke's safety. He is later resurrected during the Fourth Great Ninja War before his soul finally departs after helping to stop Kabuto Yakushi.

Itachi is a playable character in most of the video games from the series. The character has been popular with readers of the manga and has been positively received by critics, who consider him one of the best characters in the series. His gradual character development and the revelations about his past have received particular praise, and his fights have been noted as among the best in the series. Numerous types of merchandise have been released in Itachi's likeness, including keychains, plush dolls, and figurines.