It's the Most Terrible Time of the Year

It's the Most Terrible Time of the Year
AgencyTBWA\Neboko
ClientMcDonald's Netherlands
MarketNetherlands
LanguageEnglish
MediaTelevision
Running time45s
Release dateDecember 6, 2025
Production
company		The Sweetshop

It's the Most Terrible Time of the Year is an AI-generated television commercial done for McDonald's Netherlands by TBWA\Neboko and The Sweetshop released on 6 December 2025 before it was pulled out four days later due to negative reception over its use of generative artificial intelligence and its negative, cynical depiction of the holiday season.

This article is issued from Wikipedia. The text is available under Creative Commons Attribution-Share Alike 4.0 unless otherwise noted. Additional terms may apply for the media files.