Interactive video

The term interactive video usually refers to a technique used to blend interaction and linear film or video. Interactive video (also known as "IV") is a form of digital video that supports user interaction. Interactive videos provide the viewer the ability to click, on a desktop, or touch on mobile devices within the video for an action to occur. These clickable areas, or "hotspots," can perform an action when clicked or touched. For example, the video may display additional information, jump to a different part of the video or another video, or may change the storyline.

One popular use of interactive video technology is to add clickable points or 'hotspots' to the video, which allow the viewer to learn more about a particular object, product, or person in the video. A hotspot can trigger content to appear within the video such as text, images, videos or additional web content that can be set within an iframe.

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