Integral Ad Science
| Formerly | AdSafe Media |
|---|---|
| Company type | Public |
| Nasdaq: IAS | |
| Industry | Ad technology |
| Founded | 2009 |
| Founder | Will Luttrell Helene Monat Foster Provost Bryan St. John Josh Attenberg Kent Wakeford |
| Headquarters | , United States |
Area served | Worldwide |
Key people | Lisa Utzschneider (CEO) |
| Products | Marketer's Edge Trader's Edge Seller's Edge |
| Revenue | $408M ($50M as of January 2015 ) |
| Owner | NovaCap |
| Website | integralads |
Integral Ad Science (IAS) is an American publicly traded technology company that analyzes the value of digital advertising placements. Based in New York City, it has locations in Chicago, San Francisco, Berlin, London, Paris, Melbourne, Singapore, Sydney, Tokyo and Pune.
It is known for addressing issues around fraud, viewability and brand risk, as well as TRAQ, a proprietary media quality score. In addition to evaluating the quality of online ad placements between media buyers and sellers, it creates products for agencies and marketers, programmatic players and media sellers.
IAS is a member of the Interactive Advertising Bureau and works with the "Brand Integrity Program Against Piracy" initiative by the Trustworthy Accountability Group.