Instinct (magazine)

Instinct is a gay men's lifestyle and entertainment publication that operated as a print magazine from 1997 to 2015 and currently continues as an active online magazine. Founded by JR Pratts, the magazine reached an annual circulation of approximately 130,000 at its peak in 2014. During its print tenure, it won two consecutive WPA Maggie Awards for Best Alternative Lifestyle Magazine, and expanded its brand by acquiring Gay Travel News in 2006.

The magazine's content primarily focuses on gay media and culture, catering to an affluent and highly educated demographic. Critics and researchers have argued that its imagery prioritized hyper-masculine physiques, often focusing on young, white males while excluding more diverse body types. In July 2015, Instinct Publishing ceased its print operations, and the brand was acquired by Juki Media, which transitioned the publication to a fully digital format.