Instant Brands

Instant Pot Brands (formerly Double Insight Inc., Corelle Brands and Instant Brands) is a company selling a range of kitchen appliances. Founded in 2009 by Robert Wang, Yi Qin, and three Canadian partners, it is the distributor and designer of Instant Pot and other products under the Instant Brands name.

Headquartered in Downers Grove, Illinois, the firm and its affiliates design, manufacture and market small kitchen appliances worldwide. Previously, its subsidiaries were merged and consolidated under the name Instant Pot Brands.

The company's original and primary products are electronically controlled, combined pressure cookers and slow cookers. The original cookers are marketed as 6-in-1 or more appliances designed to consolidate the cooking and preparing of food to one device (multicooker). The brand has since expanded to include non-pressure slow cookers, sous-vide immersion circulators, blenders, air fryers, and rice cookers.