Initiative Neue Soziale Marktwirtschaft

"INSM" redirects here. Not to be confused with International School of New Media (ISNM).

The Initiative Neue Soziale Marktwirtschaft (INSM) – New Social Free Market Initiative – is a neoliberal German think tank and lobby group with headquarters in Berlin that was founded in 2000 by the employers' organization Gesamtmetall. Through professional communication, the INSM tries to create a favorable climate for free-market economic reforms, and entrepreneurship, emphasizing individual responsibility and competitiveness.

Economic and political experts closely associated with the INSM and serving as "INSM ambassadors" include Roland Berger, Arend Oetker, Hans Tietmeyer, Wolfgang Clement, Paul Kirchhof, Oswald Metzger, Silvana Koch-Mehrin, and others. The INSM brand was created by the advertising agency Scholz & Friends, from which the INSM still receives strategic input.

The lobby organisation is known for its public relations work and campaigns. Some of its activities and campaigns, like those during the German federal election campaign of 2021, are subject of controversy and public criticism.

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