Indiegogo

Indiegogo
Screenshot
Type of site
Crowdfunding
Available inEnglish, German, French, Spanish
Headquarters
San Francisco, California, U.S.
OwnerIndiegogo, Inc.
Created by
  • Slava Rubin
  • Danae Ringelmann
  • Eric Schell
URLindiegogo.com
LaunchedJanuary 2008 (2008-01)
Current statusActive

Indiegogo (/ˌɪndiˈɡɡ/) is an American crowdfunding website founded in 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell. Its headquarters are in San Francisco, California. Indegogo is one of the first sites to offer crowd funding. Users can solicit funds for an idea, charity, or start-up business. It charges a 5% fee on contributions in addition to Stripe credit card processing charges of 2,9% + $0.30 per transaction.

The site runs on a rewards-based system, meaning donors, investors, or customers who are willing to help to fund a project or product can donate and receive a gift, rather than an equity stake in the company. Following changes in Security and Exchange Commission rules earlier in 2016, Indiegogo has partnered with MicroVentures to offer equity-based campaigns beginning in November 2016, allowing unaccredited investors to participate with equity stakes.