Ideal TV
| Type | Broadcast television network Former pay television channel |
|---|---|
| Country | |
First air date | 1 October 2007 |
| Availability | Nationwide, via free-to-air television and direct-to-home services. |
| Founded | 1 October 2007 by Grupo Abril |
| Headquarters | Av. Prof. Alfonso Bovero, 52 - Sumaré, São Paulo |
| Owner | José Roberto Garcia Paulo Sérgio Garcia |
| Parent | ID TV S.A. (Legal name of the television network) |
Key people | Plínio Shiguematsu (Chairman) |
Launch date | 1 October 2007 (as a pay TV channel) 1 October 2013 (relaunch, replacing MTV Brasil) 28 November 2021 (relaunch, replacing Loading) |
| Dissolved | June 30, 2009 (first iteration) August 6, 2025 (gradual closure) August 16, 2025 (official closure) |
Former names | MTV Brasil, Ideal TV, Loading |
| Channel 11 | |
| Channel 227 (DTH) Channel 19/27 (cable) | |
| Channel 20/31 | |
| Channel 174/370 | |
| Group | Abril Radiodifusão (Grupo Abril; 2007-2009; 2013-2015) Spring Comunicação (2013-2017) |
Official website | idealtv.com.br |
| Replaced | MTV Brasil (2013 relaunch) Loading (2021 relaunch) |
| Replaced by | Loading (except on analog satellite television) Xsports |
Ideal TV (also known as Canal 32, TV Ideal, or simply IDTV) was a Brazilian television broadcaster based in São Paulo, the capital of the homonymous state. It operated on channel 32 (31 UHF digital) and belongs to Loading Entertainment Media, a startup of the Kalunga group, which also includes Loading. The channel's programming was terminated on August 6, 2025, and on August 16, 2025, the channel was discontinued, making way for Xsports.