I Am (Monrose album)

I Am
Studio album by
Released26 September 2008
Length50:13
Label
Producer
Monrose chronology
Strictly Physical
(2007)
I Am
(2008)
Ladylike
(2010)
Singles from I Am
  1. "Strike the Match"
    Released: 6 June 2008
  2. "Hit'n'Run"
    Released: 3 October 2008
  3. "Why Not Us"
    Released: 28 November 2008

I Am is the third studio album by German pop trio Monrose. It was first released by Starwatch Music, Cheyenne Records and Warner Music on 26 September 2008 in German-speaking Europe. The band reunited with frequent contributors Jiant and Snowflakers and Danish producer Jonas Jeberg to work on the bulk of the album, though several new collaborators were consulted to hand in music, including Ronny Svendsen and Nermin Harambasic from Norwegian music collective Dsign Music, Oscar Gorres, Didrik Thott, Carl Björsell, JoelJoel, Guy Chambers, and OneRepublic frontman Ryan Tedder.

Taking Monrose's work further into dance and electro music, the album scored a generally negative reception from music critics, with critics highlighting its lack of cohesion, uninspired production, and failure to meet the expectations set by its predecessor, although some noted the album’s fresh sound and well-executed ballads. Upon its release, I Am debuted at number nine on the German Albums Chart and reached top twenty in Austria and Switzerland. It spawned three singles, including Tedder-penned up tempo song "Strike the Match," a top ten hit in Germany, as well as "Hit'n'Run" and "Why Not Us", both of which missed the top ten.