ICE recruitment during the second Trump administration

During the second presidency of Donald Trump, the United States Immigration and Customs Enforcement agency (ICE) significantly increased recruiting efforts. They are attempting to hire 10,000 new employees in 2026, up from 20,000 employees in December 2025, and have allocated $100 million in one year for what they have referred to as a "wartime recruitment" campaign.

The Department of Homeland Security and the White House have posted recruitment ads to TikTok, X, and Instagram, and they purchased ad space to promote ICE on Hulu, HBO Max, Snapchat, Spotify, and YouTube. Their recruitment efforts have used memes and online influencers to promote ICE deportations, and they have used a geo-targeted advertising targeting people who attended UFC fights, listened to patriotic podcasts, or had shown an interest in guns and tactical gear. Some ads used white nationalist slogans.

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