Horst Dassler

Horst Dassler
Born(1936-03-12)12 March 1936
Erlangen, Middle Franconia, Germany
Died10 April 1987(1987-04-10) (aged 51)
Erlangen or Herzogenaurach, Middle Franconia, West Germany
OccupationEntrepreneur
Years active1960–1987
Known forExecutive of Adidas
Founder of Arena
SpouseMonika
Children2
FatherAdolf Dassler
RelativesRudolf Dassler (uncle)

Horst Dassler (12 March 1936 – 10 April 1987) was a German businessman, the son of Adolf Dassler, founder of the sportswear company Adidas and nephew of Puma founder, Rudolf Dassler.

He founded Arena, a swimwear company, and became chairman of Adidas in 1984. At the time of his death it was the world's largest sporting goods manufacturer, with affiliates in 40 nations. Horst was also known as the father of sports sponsorship as a result of his separate business of managing rights for the world governing bodies of football and the Olympics.

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