Hitwise

Hitwise
IndustryMarketing, Digital Media
Founded1997
HeadquartersLos Angeles, California
ProductsAudienceView
OwnerConnexity
Number of employees
250
Websitehttp://www.hitwise.com

Hitwise is a division of Connexity, that measures behavior across desktop, tablet and smartphone devices.

The service provides data on trends in visitor and search behavior, visitor and website profiling and measures website market share.

In 2006, Hitwise was valued at £180m and was subsequently acquired by Experian for $240m on 19 April 2007.

In 2015, Hitwise was acquired by Digital marketing company, Connexity, in a combined deal worth $47 Million on 14 December 2015.

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