Herbert Matter

Herbert Matter
Matter in 1954
Born(1907-04-25)April 25, 1907
Engelberg, Obwalden, Switzerland
DiedMay 8, 1984(1984-05-08) (aged 77)
Southampton, New York, U.S.
EducationÉcole des Beaux-Arts (Geneva)
Académie Moderne (Paris)
OccupationsGraphic designer, photographer, professor
Known forPhotomontage
Spouse
​
(m. 1939)​
RelativesArthur Beecher Carles (father-in-law)
Jordan Matter (grandson)
AwardsAIGA medal (1983)

Herbert Robert Matter (April 25, 1907 – May 8, 1984) was a Swiss-born American photographer and graphic designer known for his pioneering use of photomontage in commercial art. Matter's innovative and experimental work helped shape the vocabulary of 20th-century graphic design.

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