Hawke's Bay

Hawke's Bay
Te Matau-a-Māui (Māori)
From top, left to right: Napier, Wairoa, Waipukurau, Hastings, Mahia, and Waipawa,
Hawke's Bay within New Zealand
Coordinates: 39°25′S 176°49′E / 39.417°S 176.817°E / -39.417; 176.817
CountryNew Zealand
IslandNorth Island
SeatNapier
Government
 • TypeRegional council
 • BodyHawke's Bay Regional Council
 • ChairSophie Siers
 • Deputy ChairJerf van Beek
Area
 • Land14,139.15 km2 (5,459.16 sq mi)
Highest elevation1,724 m (5,656 ft)
Population
 (June 2025)
 • Total
179,700
 • Density12.71/km2 (32.92/sq mi)
GDP
 • TotalNZ$ 11.385 billion (2021) (8th)
 • Per capitaNZ$ 61,977 (2021)
ISO 3166 codeNZ–HKB
HDI (2023)0.92
very high · 11th
Websitewww.hbrc.govt.nz

Hawke's Bay (Māori: Te Matau-a-Māui) is a region on the east coast of New Zealand's North Island. The region is named after Hawke Bay, which was named in honour of Edward Hawke. The region's main centres are the cities of Napier and Hastings, while the more rural parts of the region are served by the towns of Waipukurau, Waipawa, and Wairoa.