Halara

Halara
Company typePrivate company
IndustryFast fashion
Founded2020
FounderJoyce Zhang
HeadquartersHong Kong
ProductsWomen's sportswear and casual apparel
Websitethehalara.com

Halara is a Chinese fast fashion direct-to-consumer women's athleisure brand and ecommerce platform founded by Joyce Zhang and several investment capital firms in 2020. The company has headquarters in Hong Kong.

The company's main products include leggings, exercise dresses, and skorts. Its marketing and product development strategies revolve around social media and machine learning.

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