Graphic communication

Graphic communication is communication using graphic and visual elements. These elements include symbols such as glyphs and icons, images such as drawings and photographs, typography and fonts, and can include the passive contributions of substrate, colour, and surroundings. It is the process of creating, producing, and distributing material incorporating words and images to convey data, concepts, and emotions.

The field of graphics communications encompasses all phases of the graphic communications processes from origination of the idea (design, layout, and typography) through reproduction, finishing, and distribution of two- or three-dimensional products or electronic transmission. Although graphic communication is similar to graphic design in some aspects, there are significant differences between the two. Graphic communication focuses more on the client impact through communication via visuals of different formats. Graphic design focuses more on creating art and designing graphics that will be used by companies.

This article is issued from Wikipedia. The text is available under Creative Commons Attribution-Share Alike 4.0 unless otherwise noted. Additional terms may apply for the media files.