Grands Magasins Dufayel

The Grands Magasins Dufayel was a leading department store in Paris, France, created in 1856 by Jacques François Crespin as the Palais de la Nouveauté (lit. 'Palace of Novelty'), and developed by Crespin's erstwhile employee Georges Dufayel who renamed it after himself in 1890. Aimed at a working-class clientele, it innovated with advertising, art sponsorship and the early development of consumer credit. During its heyday it branded itself as the world's largest department store. The main Dufayel store closed in 1930.

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