Crown Jewel (NASCAR)
Historic and prestigious races in NASCAR are often called Crown Jewels. Most commonly these races are the Daytona 500, Coca-Cola 600, and Southern 500. NASCAR also recognizes the Brickyard 400 as a Crown Jewel. In recent years, the Bristol Night Race has been discussed as a potential crown jewel.
From 1985 to 1997, the Winston 500 at Talladega was considered a Crown Jewel because NASCAR Cup Series sponsor Winston offered a $1-million bonus to any driver who won three out of the four races in a season. Most modern sources do not consider it a Crown Jewel race.
Winning all Crown Jewel races is sometimes referred to as a Grand Slam. Three drivers have completed a Grand Slam; Jeff Gordon, Bobby Allison, and Jimmie Johnson have accomplished the feat three times apiece.