Up TV

UP TV (stylized as UPtv; formerly GMC TV and originally Gospel Music Channel) is an American basic cable television network that was founded by Charles “Charley” Humbard, son of the first televangelist, Rex Humbard, on October 30, 2004, to have a focus on gospel music. It has expanded into family-friendly original movies, series, and specials. UP Entertainment is owned by MediaBox, LLC. The name and logo are a reference to Up Entertainment, one of the channel's content providers.

UPtv now focuses on family-friendly and uplifting programming, including original movies, syndicated series, and theatrical films. Series the network airs include Last Man Standing, Reba, Blue Bloods, Hudson & Rex and Heartland. Past series include Gilmore Girls, Bringing Up Bates, Growing Up McGhee, Whose Line Is It Anyway?, Home Improvement and Little House on the Prairie UPtv is known for its pro-social initiative, "UPlift Someone," which promotes acts of kindness through social media campaigns and videos.

UPtv is under the UP Entertainment brand. In addition to UPtv, UP Entertainment is home to UP Faith & Family, aspireTV, aspireTV+, GaitherTV+ and Cine Romántico.

UPtv has reported there is an audience of 40 million viewers, who they call UPSIDERS. UPtv reports that the UPSIDERS seek shows that affirm their faith and values, inspire and uplift, and are great to watch with the whole family. The My UPtv app launched in 2020, allows viewers to get notifications and reminders. The network has also launched a new movie tracker app called My UPtv Movies, allowing viewers to get notifications, reminders and updates about holiday content.

As of February 2015, the channel is available to approximately 67.6 million pay television households (58.1% of households with television) in the United States.