Google Ads

This article is about the Google service aimed at advertisers. For the Google service aimed at publishers, see AdSense.

Google Ads
Other namesGoogle AdWords
DeveloperGoogle
Initial release24 October 2000 (2000-10-24)
Stable release(s) [±]
Android3.25 (Build 881238437) / 10 March 2026 (2026-03-10)
iOS3.25 (Build 20078632) / 5 March 2026 (2026-03-05)
PlatformAndroid 7+, iOS 16+, web
Discontinued
TypeOnline advertising
Websiteads.google.com

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google, where advertisers bid to display brief digital advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites. Services are offered under a pay-per-click (PPC) pricing model, and a cost-per-view (CPV) pricing model.

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