Good Smile Company

Good Smile Company, Inc.
Native name
株式会社グッドスマイルカンパニー
Kabushiki gaisha Guddo Sumairu Kanpanī
Company typePrivate
IndustryVideo games, hobby goods, figures
FoundedMay 1, 2001 (2001-05-01)
FounderAki Takanori
HeadquartersAkiba CO Building, 3-16-12 Sotokanda, Tokyo, Japan
ProductsNendoroid, figma, Scale Figures, Goods
Websitegoodsmileus.com

Good Smile Company, Inc. (株式会社グッドスマイルカンパニー, Kabushiki-gaisha Guddo-sumairu-kanpanī; also known as GSC or Good Smile) is a Japanese video game developer and hobby product manufacturer headquartered in Chiyoda, Japan. It was formed in May 2001 as an event management and talent company by corporate executive Takanori Aki. The company's products include that of the Nendoroid and Figma product lines, as well as scale figures primarily in PVC. In addition to production and manufacturing, its business includes design, marketing and distribution.

Good Smile Company's products are often based on anime, manga or video games that are currently popular in Japan, China and Western countries, although the company also produces products based on other media properties such as the voice synthesizer software Vocaloid dominantly Hatsune Miku, VTubers and various western franchises such as Marvel Cinematic Universe and Masters of the Universe.