Golden Rule Insurance Company

Golden Rule Insurance Company
IndustryHealth insurance
FoundedNovember 16, 1940 (1940-11-16)
HeadquartersIndianapolis,
Key people
  • Patrick F. Carr (CEO)
ParentUnitedHealth Group 
Websitewww.uhone.com 

Golden Rule Insurance Company, based in Indianapolis, is a provider of short-term personal health insurance plans in the United States. It has been a subsidiary of UnitedHealth Group since November 2003. The company was named after the Golden Rule.

Golden Rule was closely involved in the establishment of health savings accounts (HSA) and the related tax incentives. The company funded millions of dollars to prominent members of the Republican Party such as Newt Gingrich to support HSAs and to fight broader reform.

Membership in Federation of American Consumers and Travelers (FACT) was required to buy certain insurance products.