Go-to-market strategy

A go-to-market strategy, or GTM strategy, is a plan of an organization using outside resources (e.g., sales force and distributors) to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. It can improve the overall customer experience by not only offering a better product or more competitive pricing, but also creating a framework and plan to enter a defined market and target their particular audience.

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