Go.Compare
| Go.Compare | |
| Company type | Limited company |
| Industry | Price comparison |
| Founded | November 2006 |
| Founder | Hayley Parsons |
| Headquarters | Cardiff, Wales, UK |
Area served | United Kingdom |
Key people | Lee Griffin (President) Kevin Li Ying (CEO) |
| Services | Financial services |
| Revenue | £142.1 million (2016) |
| £21.9 million (2016) | |
| £15.8 million (2016) | |
| Parent | Future plc |
| Website | www |
GoCompare.com Limited, trading as Go.Compare (formerly GoCompare from 2017 until 2022, and GoCompare.com until 2017, styled as GO.COMPARE) is a Welsh financial services comparison company based in Cardiff, Wales. Its website provides comparison details for financial products including car insurance, home and pet insurance and breakdown cover. Since 2021 it has been owned by Future plc. The company's advertising campaign in 2015 was voted as the "most irritating advertisement."
The company is authorised and regulated by the Financial Conduct Authority (FCA) in the UK and is the only comparison website invited to join the British Insurance Brokers Association (BIBA).