Glow & Lovely

Glow & Lovely (formerly Fair & Lovely) is an Indian skin-lightening cosmetic product of Hindustan Unilever introduced to the market in India in 1975. Glow & Lovely is available in India, Bangladesh, Malaysia, Indonesia, Singapore, Brunei, Thailand, Sri Lanka, Pakistan, Mauritius and other parts of Asia and is also exported to other parts of the world, such as the West, where it is sold in Asian supermarkets.

Unilever patented the brand Fair & Lovely in 1971, after the patenting of niacinamide, a melanin suppressor, which is the cream's main active ingredient. Glow & Lovely's website states the product contains vitamins B3, C, and E, along with multivitamins and UVB/UVA sunscreens.

Glow & Lovely was controversial under its previous name "Fair & Lovely". The company has faced criticism for its marketing practices and has announced changes to advertising and packaging in South Asia to address concerns. The president of the company responded to concerns about the product calling for diverse representation, and has announced changes in advertising, communication and packaging in South Asia.