Generalist channel

A generalist channel is a television or radio channel whose target audience is not confined to a particular set of people, but instead aims to offer a wide range of programs and program genres to a diverse general public. The term is mainly used in European countries; in other countries, the term general entertainment channel (also known as GEC in India) or general entertainment is used instead. In radio, this is sometimes referred to as "full-format programming" or full-service radio.

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