Gamma (media company)

Gamma
Founded2023 (2023)
FounderLarry Jackson
Ike Youssef
Headquarters
Los Angeles, California
,
United States
Websitethegamma.com

Gamma (stylized as gamma. with a full stop) is an American media company founded in 2023 by former Apple executive Larry Jackson and record executive Ike Youssef. Described as a competitor to major labels, the company uses the technology platform Vydia to distribute music directly to streaming services. Jackson founded Gamma with US$1 billion in start-up capital with investment from billionaires including Todd Boehly, with "particular and [acute]" focus on Black culture.

Gamma's initial artists included Usher, Rick Ross, and Snoop Dogg, with Sexyy Red, French Montana, and Kanye West later signing. In addition, the label also distributes older releases for Snoop Dogg and Tha Dogg Pound.

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