Game (retailer)
Logo used since 2002 | |
| Company type | Subsidiary |
|---|---|
| ISIN | GB00BMP36W19 |
| Industry | Video game and character merchandise retailer |
| Founder | Peter Wickins Neil Taylor |
| Headquarters | Shirebrook (UK and Ireland) Pozuelo de Alarcón, Madrid (Spain) |
Area served | United Kingdom Ireland Spain Australia (formerly) Denmark (formerly) France (formerly) Norway (formerly) Portugal (formerly) Sweden (formerly) |
Key people | Manuel Ballesteros (president, Spain) |
| Products | Game consoles Video games Accessories Toys |
| Owner | Independent (1990–1999) The Electronics Boutique PLC (1999–2002) The Game Group PLC (2002–2012) OpCapita (2012–2019) Frasers Group (2019–present) |
| Parent | Sports Direct (2026–present) |
| Website | www www |
Game is an international video game retailer founded in 1990, and currently owned by Frasers Group. The business operates in the United Kingdom and Ireland primarily through in-store concessions and online, while a separate company, GuideBridge Capital, licenses the Game brand to hundreds of standalone stores across Spain under the legal name Game Stores Iberia, S.L.U..
Founded in 1990 by Peter Wickins and Neil Taylor, Game had grown to 86 stores across the UK when it was acquired in April 1999 by The Electronics Boutique PLC, the UK franchisee of Electronics Boutique. In April 2002, its parent company was rebranded as The Game Group PLC and all Electronics Boutique stores were rebranded to Game. Game expanded internationally during the 2000s, notably purchasing and rebranding Gameswizards in Australia, as well as acquiring various gaming store chains across Europe. In September 2006, its parent company purchased its main UK competitor, Gamestation.
In March 2012, Game subsequently entered administration, and was rescued by OpCapita the following week. The Australian business collapsed, and its Irish and European divisions (excluding Spain) were either sold or closed. By July 2014, OpCapita reported that Game had successfully returned to profitability. In September 2014, Spanish operations expanded, with the acquisition of previous GameStop locations.
In June 2019, OpCapita agreed to a £52 million sale of Game to Frasers Group. As a result of the sale, most standalone Game UK outlets were closed and relocated as concessions inside nearby Sports Direct and House of Fraser stores, as well as Lillywhites in Piccadilly Circus. Game Ireland was also re-established, but as a concession within Sports Direct stores. In March 2025, Frasers Group divested of Game's Spanish operations to GuideBridge Capital for an undisclosed sum.
In January 2026, Frasers Group filed an intent to place Game UK into administration, with plans to close the three remaining standalone UK stores in April 2026, but continue Game UK's website and concession operations.