Fritz Lanman

Fritz Lanman
Lanman in 2018
Born
Richard Burnham Lanman, III

1981 (age 44–45)
CitizenshipAmerican
Alma materYale University
OccupationsEntrepreneur and Investor
Known forPlaylist.com, Mindbody Inc., ClassPass, Pinterest, Square, Wish, Microsoft, Doppler Labs, Livestar, and Flexport
TitleCEO of Mindbody Inc.
SpouseMelissa Middleton Lanman
Parent(s)Alanna Purcell Lanman (mother)
Dr. Richard Lanman (father)
RelativesJames Lanman (brother)
Max Lanman (brother)
Connor Lanman (brother)
Christopher Lanman (brother)
Websiteplaylist.com

Fritz Lanman (born August 6, 1981) is an American entrepreneur and investor in early-stage technology companies. He led the venture capital financing of ClassPass in 2014 and became CEO in 2017. In 2021, ClassPass was acquired by Mindbody Inc., valuing the former at $1 billion. In August 2022, it was announced that Lanman would take over as CEO of Mindbody. In June 2025, Playlist was created as the parent brand of Mindbody, Booker, and ClassPass with Lanman announced as the CEO.

In addition to his role at ClassPass, he led the initial financings of Pinterest, Square, Wish, and Flexport, as well as the Microsoft deal team decision to invest $240 million in Facebook in 2007, an investment now worth over $8 billion.