Fresca

Fresca
TypeSoft drink
ManufacturerThe Coca-Cola Company
OriginUnited States
Introduced1966
FlavorGrapefruit Citrus, Black Cherry Citrus, Peach Citrus, and Blackberry Citrus
VariantsFresca 1
Websitewww.fresca.com 

Fresca is a grapefruit-flavored citrus soft drink created by The Coca-Cola Company. Borrowing the word fresca (meaning "fresh") from Italian, Spanish, and Portuguese, it was introduced in the United States in 1966. Originally a bottled sugar-free diet soda, sugar sweetened versions were introduced in some markets.

Fresca is now sold in multiple flavors: grapefruit citrus (the original flavor), black cherry citrus, peach citrus, and blackberry citrus.

Fresca also entered the cocktail space in 2022 with a line of ready-to-drink canned cocktails (5% ABV), produced in partnership with Constellation Brands. Fresca Mixed is a vodka spritz with 100 calories per can and no added sugar.