Fredkin's paradox

Fredkin's paradox reads "The more equally attractive two alternatives seem, the harder it can be to choose between them—no matter that, to the same degree, the choice can only matter less." Thus, a decision-making agent might spend the most time on the least important decisions.

It was proposed by American physicist Edward Fredkin. The paradox arises from the negative correlation between the difference between two options and the difficulty of deciding between them. Developed further, the paradox constitutes a major challenge to the possibility of pure instrumental rationality.