Fred Reichheld

Fred Reichheld
Born1952 (age 73–74)
Alma materHarvard Business School
Genrenon-fiction
Subjectloyalty business model and loyalty marketing
Notable worksThe Loyalty Effect

Frederick F. Reichheld (born 1952) is an American New York Times best-selling author, speaker and business strategist. He is best known for his research and writing on the loyalty business model and loyalty marketing. He is the creator of the Net Promoter System of management (NPS).