Fred Reichheld
Fred Reichheld | |
|---|---|
| Born | 1952 (age 73–74) Cleveland, Ohio, US |
| Alma mater | Harvard Business School |
| Genre | non-fiction |
| Subject | loyalty business model and loyalty marketing |
| Notable works | The Loyalty Effect |
Frederick F. Reichheld (born 1952) is an American New York Times best-selling author, speaker and business strategist. He is best known for his research and writing on the loyalty business model and loyalty marketing. He is the creator of the Net Promoter System of management (NPS).