Fortunoff

Fortunoff is a New York–based retailer of outdoor furniture and jewelry.

The company started as a home, jewelry and furniture retailer founded in 1922 by Max and Clara Fortunoff. After being sold to private equity firms in 2005 and 2008, and closing all its stores following two bankruptcies in the late 2000s, the company was re-purchased by the Fortunoff and Mayrock families, who have relaunched the former outdoor furniture and jewelry categories.

Fortunoff Backyard Stores, under a license to Furniture Concepts, now operates 33 Fortunoff Backyard Stores in New York, New Jersey, Connecticut, Delaware, Pennsylvania and Virginia. Combined with its parent company in Texas, Chair King, it is believed to be the largest independent outdoor furniture dealer in the country.

Fortunoff Fine Jewelry, licensed by Esther Fortunoff, operates a single store at the Lesso Home New York in the East Garden City section of Uniondale, New York – as well as online.