Flyposting

Flyposting
Fly posters advertising Strawbs, Budgie, George Melly, and other acts in Henley-on-Thames, 1976
MediaPoster
Preceded byGuerrilla marketing
Followed byStreet marketing

Flyposting (also known as bill posting) is a guerrilla marketing tactic where advertising posters (also known as flyers) are put up in public view. In the United States, the technique is commonly referred to as wheatpasting, because wheatpaste is often used to adhere the posters. Posters are often adhered to construction site barricades, building façades and in alleyways.

This article is issued from Wikipedia. The text is available under Creative Commons Attribution-Share Alike 4.0 unless otherwise noted. Additional terms may apply for the media files.