Flanderization

Flanderization is the process through which a fictional character's essential traits are oversimplified and exaggerated over a serial work.

The term Flanderization was coined by TV Tropes in reference to Ned Flanders of The Simpsons, who was increasingly caricatured over the show's run from a friendly and good-hearted Christian neighbor, among other characteristics, into a dogmatic, evangelical "Bible-thumper".

Flanderization is often associated with and cited as a consequence of "jumping the shark", a term used to demonstrate a creative work's gradual decline in quality which leads to a sudden decline in popularity.

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