Fitness model (person)

This article is about the role a person may take as a model. For other uses, see Fitness model.

A fitness model is a person who models to promote fitness-related products, services, or lifestyles, emphasizing a healthy, toned, and athletic physique.

Fitness models are typically featured in media such as magazines, advertisements, television, and social media platforms, showcasing athletic apparel, fitness equipment, supplements, or health-focused campaigns. Unlike fashion models, fitness models prioritize muscle definition and physical fitness over conventional aesthetic standards, often embodying strength and wellness. Many fitness models are also athletes, personal trainers, or competitors in fitness and figure competitions, and their work may involve demonstrating physical activities during photo shoots or promotional events. The role has grown significantly with the rise of the global fitness industry and social media, where fitness models influence audiences through workout routines, nutrition advice, and motivational content.

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