First Time (Robin Beck song)

"First Time" is a song by American singer Robin Beck from her second album, Trouble or Nothin' (1989). The song was released as a single in July 1988 and was originally recorded for a Coca-Cola commercial in 1987. The power ballad spent three weeks at No. 1 on the UK Singles Chart and additionally reached number one in Austria, Greece, Ireland, the Netherlands, Norway, Switzerland, and West Germany. Despite being released as a single in the United States and being critically praised by Billboard, it failed to chart due to business political differences between Mercury Records and Coca-Cola wanting to promote either "First Time" or "Save Up All Your Tears", according to Beck's interview with Rock Eyez in 2009.