Firefly Car Rental
| Company type | Subsidiary |
|---|---|
| Industry | Car rental |
| Founded | 2013 |
| Headquarters | , United States |
Area served | Europe, United States, Mexico, Australia, New Zealand |
| Parent | Hertz Global Holdings |
| Website | fireflycarrental.com |
Firefly Car Rental is a low cost American car rental brand owned by The Hertz Corporation. Hertz developed the new brand to replace Advantage Rent a Car which had to be sold following the acquisition of Dollar Thrifty Automotive Group.