Finger pinching conspiracy theory

The finger pinching conspiracy theory is an antifeminist conspiracy theory that originated in South Korea. It claims that there is a deliberate plot to spread and promote misandry through symbolic hand gestures, and that radical feminist groups have propagated these hidden messages to humiliate men with small penises.

The conspiracy theory first gained prominence in May 2021 when convenience store chain GS25 published an advertisement with a hand gesture. The company faced accusations of allegedly disparaging penises and aggrandizing the defunct movement group Megalia, highly controversial for its actions and symbolism. The company retracted it and issued an apology. Since then, numerous organizations were met with similar protests from theorists and announced apologies.

Despite contradictory claims and a general lack of evidence, the theory persists; notably in the video game industry, where Nexon led a public allegation against its collaborators. It is viewed as an online harassment tactic employed by antifeminist backlash movements. The theory has been a source of misinformation circulated by internet-based communities and news media.