Fine to Flush

Fine to Flush was a certification for flushable wet wipes in the United Kingdom. Wet wipes that met certain criteria deemed capable of breaking down in the sewerage systems were allowed to have the text "Fine to Flush" on their packaging. It was introduced in 2019 by Water UK in response to the problem of consumers flushing non-flushable wet wipes down the toilet, despite often being labelled as "flushable", which contributed to the creation of fatbergs and sewer blockages. Products labelled as "Fine to Flush" were tested to make sure they did not contribute to these issues.

The "Fine to Flush" labelling was criticised for confusing consumers, suggesting that they could flush too many wipes down the toilet at once, and suggesting that they could flush non-flushable wipes. The labelling was discontinued in 2024 and replaced by a Water UK campaign to "Bin the Wipe".