Fiesta Mart
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 1972 in Houston, Texas, United States |
| Headquarters | Houston, Texas, United States |
| Products | Bakery, beer, dairy, delicatessen, frozen foods, gasoline, general merchandise, meat, pharmacy, produce, seafood, wine |
| Owner | Grupo Comercial Chedraui, S.A.B. de C.V. |
| Website | fiestamart |
Fiesta Mart, L.L.C., formerly Fiesta Mart Inc., is a Latino-American supermarket chain based in Houston, Texas, established in 1972. As of 2004, it operated 34 supermarkets in Greater Houston, 16 supermarkets elsewhere in Texas, and 17 Beverage Mart liquor stores. In 2004, it had 7.5% of the grocery market share in Greater Houston. Many stores were in Hispanic neighborhoods and other minority neighborhoods. The chain's mascot is a cartoon parrot.
The chain is best known for stocking Hispanic groceries and serving hot cooked meals. Allison Wollam of the Houston Business Journal said, "The company has been successful at targeting the Hispanic market and specifically catering to their needs and shopping styles." In 2006, a Fiesta spokesperson said that Hispanics made up to 70% of some stores' customers. Fiesta provides foods and ingredients which are typically not available at grocery stores. Fiesta stores often include other, independently operated, stores within them, such as discount jewelry and banking. The chain operates Fiesta Liquor Stores, where only alcohol is sold.