Festival marketplace

"Festival mall" redirects here. For the shopping mall in Muntinlupa, Philippines, see Festival Alabang.

A festival marketplace is a shopping market in the United States which uses a mix of local tenants instead of regional or national chain stores, shop stalls and common areas to energize the space, and uncomplicated architectural ornaments to highlight the goods. Festival marketplaces were a leading strategy for revitalization of downtowns in American cities during the 1970s and 1980s.

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